October 25, 2005

For: Official Press Release

From: Thrill Ride Sport

Re: Jack Daniel's Chrome & Bolt on Motorcycle Accessories

Thrill Ride Sport announces launch:

Products: Chrome and Bolt On Motorcycle Accessories

- Derby Covers
- Timer Covers
- Air Cleaner Inserts
- Hand Grips
- Handle Bar Clamps
- Medallions

Date: November 18, 2005

Location: Big Twin West Motorcycle Trade Show - Las Vegas, Nevada

Place: Mandalay Bay Hotel Convention Center - Booth # 823

Thrill Ride Sport launches its new line of chrome and bolt on accessories using world famous Jack Daniel's logo's. "I got the inspiration for doing Jack Daniel's accessories after I kept seeing customized Jack Daniel's bikes showing up at all the bike events" Says Rick Miller, owner of Thrill Ride Sport. "The interest level was very high for these bikes", says Rick and "I thought it would be a great compliment to the Jack Daniel's Rider Apparel Collection," that we are already producing and selling. Rick also thought it would be great to get back to doing accessories like he did working for Harley-Davidson back in the late seventies and early eighties.

Rick actually lead the accessory department for several years and was responsible for Launching the Eagle Iron and Screamin Eagle line of accessories while at Harley-Davidson. I guess you could say that Rick knows a thing or two about accessories for Harley-Davidson motorcycles.

The new line of Jack Daniel's accessories will initially include derby covers, timer covers, air cleaner inserts, cushion grips, handle bar clamps, and some medallions for sissy bars and other places. These will be launched at the Las Vegas Dealer News Big Twin West Expo. this November. "There will be a lot more product coming" says Rick, so stay in tune with our website and other promotional information which will be forth coming on this new collection of accessories.

"The Successful Launch of Jack Daniel's Western Wear at the WESA Show in Denver Colorado".
Many visitors and customers were in awe of the wonderful new JD collection of western wear. Many orders were taken by several national and international dealers placing orders. Thrill ride will again launch the motorcycle JD collection in Cincinati at the end January and then again at Indianapolis in the middle of February.